The AID Silver Economy Design & Innovation Competition is a public‑benefit platform led by the government and operated through societal collaboration. It aims to inspire creativity nationwide, encourage innovation and support entrepreneurship. Participants include established companies, startups, university students, design studios and individual designers. The competition provides tailored development opportunities and comprehensive support to award‑winning entries, encompassing policy facilitation, funding access and publicity resources.

This initiative aims to advance the discovery and cultivation of high‑quality brands that truly meet the needs of the silver economy by seeking to “reshape the paradigm of consumption for the elderly.” Guided by three core pillars, which are setting benchmarks, establishing industry‑wide standards and driving scenario‑based innovation, it conducts a rigorous selection from hundreds of applicants. Ultimately, one hundred outstanding brands are honored across eight key fields: Silver Tech, Age‑Friendly Products, Elderly Care, Senior Health Services, Senior Finance, Senior Living, Age‑Friendly Communities, and Cultural and Recreational Services.

Leveraging 25 years of industry expertise from AID and the team’s profound experience in government projects, industry initiatives, and frontline market practice, we accurately grasp policy directions and market trends. We provide consulting services to silver economy enterprises, from strategic planning to implementation. Our team contributed to the Shanghai Elderly Care Industry Policy Assessment Report under the guidance of the Shanghai Municipal Development and Reform Commission and has released influential research on topics such as elderly-friendly housing & living environment and senior nutrition. We support enterprises in strategic planning and transformative growth with systematic insight and evidence‑based experience.