As a pivotal platform for exhibition and exchange within the silver industry, with over two decades of expertise, our team has established a comprehensive media network spanning industry, business and public spheres. We maintain in depth collaborations with authoritative state media outlets, including Xinhua News Agency, People‘s Daily, China Media Group and China News Service, alongside numerous regional and financial news organizations, to jointly communicate industry trends and innovations. Furthermore, we partner with over 60 vertical professional media across elderly care, rehabilitation, healthcare and design sectors. Through year-round co-created content and coordinated campaigns, we accurately reach target audiences. Our initiatives also attract widespread participation from self-media platforms, amplifying key topics to achieve broader societal reach.
Media Matrix
Media Matrix: Integrated Outreach · Precision Connectivity · Value Creation
We are committed to empowering enterprises to enhance industry influence, boost product visibility and achieve cross-sector brand exposure within the silver economy. This is realized through customized content strategies and integrated channel planning, ensuring our partners’ narratives are delivered with precision and impact.
New Media Matrix
Our team autonomously operates new media channels targeting both professional and consumer audiences. Through consistent, professional and engaging content, we cultivate a highly dedicated user community. This approach fosters a holistic “Content – Interaction – Trust – Conversion” ecosystem within the silver economy, building a diversified communication matrix with precisely segmented audiences.
WeChat Official Accounts: With a combined subscriber base exceeding 100,000, our accounts serve distinct functions:
– Industrial Vertical Account: Delivering cutting-edge policy analysis and in-depth industry reports.
– Service Account for Retail: Focusing on updates regarding offline activities and product developments.
– Corporate Official Account: Communicating brand milestones and corporate news.
Rednote:
The platform is dedicated to popularizing elderly care knowledge. Through scenario-based notes and user experience sharing, we effectively reach family decision-makers who value quality living.
WeChat Channels & Bilibili:
Utilizing formats such as facility tours and live streams to showcase elderly care services and age-friendly products.
Precision Digital Community Management:
We well manage over 40 dedicated WeCom groups. These communities connect elderly care institutions, distributors, medical organizations and end users, facilitating precise demand-supply matching and efficient resource alignment.