From August 24-30, Shanghai Silver-Haired Store joins hands with 8 enterprises – CPIC Blue, Zuodian, Boling, Leling Happy House, Jujie, Shuaiqian, Xinlingxiu, and Nutricia – to jointly guard memories and launch the 【Brain Fun Challenge】 – a fun and interactive brain-boosting experience event!

From insurance protection, cognitive training, AI companionship, medical devices, nutritional support to psychological care, we provide all-round protection for a wonderful silver-age life! Come join this warm and caring health appointment!

In the previous article, we showed you the winning tips for the 【Brain Fun Challenge】 and the heartwarming community activities of 【Time-Building House · Grandparent-Grandchild Fun】. Today, let’s take a closer look at the exclusive products and benefits that the 8 partner enterprises have brought for the elders, and see which one is the best fit to take home~

🤝Event Partner Enterprises

Shanghai CPIC Blue Public Welfare Foundation

The foundation actively practices the core values of ‘purity, goodwill, altruism, and longevity’, adheres to the original intention of finance for good, focuses on ‘the elderly and children’, and continuously accumulates experience incognitive impairmentand autism care public welfare practices, building two major public welfare service systems – ‘Guard Memories · Guard Love’ and ‘Xing’an Core Autism Care’ – to fully create a new ecosystem of health public welfare.

Brain Care Essentials for On-the-Go Wellness:Finger-separating grip balls exercise all five fingers and stimulate brain nerve activity; a head massage comb helps unblock scalp meridians; a portable nail clipper completes daily care needs, promoting routine brain health maintenance.

Zdeer

An innovative brand focused on family health, addressing daily health needs such as sleep, hearing, and oral care, continuously providing more scientific, convenient, and reassuring products and solutions. The brand integrates smart technology with health concepts, committed to helping more families achieve high-quality healthy living in an easier way.

ZdeerSleep Therapy Device (Low-Frequency Pulse Therapy Device): The low-frequency pulse therapy device produced by Zdeer (Hunan) Technology Co., Ltd. consists of a main unit, charging cable, ear clip electrode wires, and gaskets. This product uses low-intensity electrical stimulation as an adjunctive treatment for insomnia and is not intended for insomnia caused by anxiety or depression.

Please read the product instructions carefully before use, or purchase and use under the guidance of medical personnel.

For contraindications or precautions, please refer to the instructions.

Boling Hearing Aids (Shanghai) Co., Ltd.

A hearing rehabilitation institution originating from Northern Europe, with 30 hearing centers across the country, where over 10,000 people with hearing loss have receivedBolingsatisfactory services. Based on the characteristics of people with hearing loss in China, Boling has introduced advanced rehabilitation equipment and concepts from Northern Europe, providing full-scenario, full-process professional services from hearing screening, hearing aid fitting, to fine-tuning, speech training guidance, tinnitus treatment management, and speech and hearing rehabilitation.

Public welfare hearing screening service:Free professional hearing tests are provided at the event site. Participants who complete the screening will receive a steam eye mask or a disposable bath towel (choose one).

Ningbo Leling Happy House Technology Co., Ltd.

Founded in June 2025, we focus deeply on the elderly brain health track, serving as a professional provider in the field of brain health exercise and cognitive fun training for middle-aged and older adults. Centering on the brain health care needs of seniors, our products are suitable for use by both ‘the elderly and the young’, promoting intergenerational bonding and carrying forward the culture of filial piety and respect for the elderly.

Multi-functional game board combination cabinet + 6 puzzle game boards: ‘A Turn in the Road’ (number maze), ‘Full Concentration’ (nature classification), ‘Wisdom Puzzle’ (battle game), ‘Easy Pickings’ (large-piece jigsaw), ‘Colorful Splendor’, and ‘Tossing Jade and Flying Flowers’ (siege game), etc., which exercise observation, concentration, judgment, and reaction speed in multiple dimensions.

Co-branded limited-edition canvas bag: Collect all stamps and add our WeChat Work account to receive one for free.

Shanghai Jujie Information Technology Co., Ltd.

Founded in 2022 by experts from top-tier Shanghai tertiary hospitals, core managers from leading elderly care institutions, and product leaders from top internet companies. The company is positioned as a ‘leader in digital and intelligent cognitive health services’, committed to building a full-chain closed-loop management system for cognitive disorders covering ‘prediction—screening—assessment—intervention—follow-up’.

Paipai Smart Care(A ‘trinity’ digital and intelligent cognitive health intervention solution): It integrates three major modules—brain fitness (cognitive training), finger tai chi (hand-brain coordination), and warm chats (social interaction)—with ‘scientific, fun, and companionable’ at its core, providing a non-pharmacological digital solution. It upholds the philosophy of ‘treat illness when sick, keep the brain healthy when well’.

Paipai Quick Check (a 5-minute interactive cognitive assessment tool):Non-professionals can guide its use after simple training; automated objective scoring ensures accurate and reliable results, supports monthly tracking and follow-up, and covers comprehensive multi-cognitive-domain assessment. It is widely applicable in scenarios such as population screening, community hospitals, elderly care institutions, and physical examination centers. The ‘Wisdom Time · Brain Challenge’ booth at this event is its offline experience version.

Shanghai Shuaiqian Information Technology Co., Ltd.

Empowering the digital transformation of human resources in small and micro enterprises with a ‘small, fast, light, and accurate’ business model, and with a”ShuaiqianUsing “electronic labor contracts” and the “Xinjiang” salary calculation system as core drivers, we help clients complete the digitalization, assetization, and value-added upgrade of organizational management. Relying on mature AI technology, digital human R&D, and data security control capabilities, we are expanding into the digital elderly care track and won the Bronze Award in the Growth Enterprise Group at the 2025 Silver Technology Competition.

“Tuona,” an AI companion digital human exclusively for elderly people with cognitive impairment:Targeting the pain points of dementia patients who repeatedly confide and lack patient companionship, it is built on a self-developed proprietary cognitive care large model. It features six core characteristics—replicating the image and voice of loved ones, a dedicated intelligent agent with controllable privacy, fully monitorable and traceable conversations, intelligent marking of key indicators with proactive alerts, flexible information updates, and gentle dialogue adapted to the elderly’s emotions—effectively filling the companionship gap in families and elderly care institutions.

Xinlingxiu (Suzhou) Technology Co., Ltd.

A technology transfer enterprise from the Chinese Academy of Sciences, established in Suzhou in 2019. The core team comes from the Institute of Psychology of the Chinese Academy of Sciences, focusing on the fields of olfaction and cognitive health. We are committed to developing olfactory functional medical devices using scent as a carrier, providing a closed-loop “diagnosis-treatment” solution for early screening, auxiliary diagnosis, and rehabilitation intervention of neurodegenerative diseases such as Alzheimer’s disease and Parkinson’s disease.

Olfactory dysfunction auxiliary diagnostic card:Disposable scent card kit, single use per person; no special equipment needed, scan WeChat QR code for at-home self-testing, the system guides through sniffing and answering, and generates an assessment report in the background in real time; suitable for large-scale community screening, home assessments by elderly care institutions, and individual self-checks at home.Olfactory Impairment Auxiliary Diagnostic Stick (Recognition Test):Designed based on the pathological feature that ‘olfactory dysfunction appears before cognitive decline’, it can provide an early warning of Alzheimer’s disease risk 2 to 8 years in advance. Compared with existing early AD screening methods, it is non-invasive, low-cost, and highly sensitive.Olfactory Rehabilitation Training System:Composed of a set of 20 portable training scent items and a cloud-based interactive platform, it offers a structured 105-day home training program of 5 minutes each morning and evening; can be linked to a doctor/rehabilitation therapist for full guidance; clinically validated to effectively improve olfactory function, short-term memory, verbal fluency, and emotional state.

Nutricia

A professional brand with over 120 years of research history in medical nutrition, it entered the Chinese market in 1994 and was incorporated into the Danone Group in 2007. It is always committed to advancing the medical nutrition industry through a rich range of products and services, helping more patients and families regain health and happiness.